SEO ( Search Engine Optimization , SEO) is a term
that describes one of the key disciplines of the daily work with the network of
networks. Hardly any Affordable SEO
Agency can afford to operate an Internet presence without a minimum of
regular SEO measures. After all, the rule of thumb is that the average visitor
to a website that has found their way to the website of their choice via the
organic search only reaches the third search result page ( Search Engine Result
Pages, SERPs) "durchwühlt" before he adjusts the search either
according to his individual ideas or the search at this point completely breaks
off. Not only does it not hurt to be present on the first three results pages,
but it must be the primary goal for a business.
It is good if you are there to match the search
with a sought solution found. Bad, however, if one is not found. It is
particularly bad, however, if the searcher finds the competitor, while even not
finding himself in a prominent position in the search results. Unfortunately
there is no second winner in the competition. With the world's immense number
of competitors with the right content ( content ), a portion of Cheap SEO is needed to achieve the
ambitious goal of achieving a good ranking. Which tasks one must face for this,
this article should show.
Search engine magic OR logic?
Almost all of us have used a search engine
before. Many people use them professionally and privately even daily. Only some
interested parties would like to know what is technically behind it and even
only the fewest users will notice if the display of the search results changes
after an update of the search engine algorithm. For example, the introduction
of the " Universal Search " in 2007 was perceived as a search hit
rather than a real innovation for most search engine users. Through this update
of the Google search algorithm, in addition to the organic search, several
special searches (images, videos, maps, consumption-relevant results as well as
news) are performed for the respective search term and mixed under the organic
SERPs.
The proportion and position of the Universal
Search results varies according to the search query. Factors contributing to
these variations include, in addition to the expected relevance to the user,
which can be deduced from the individual search terms of the query, among
others, the relevance to the public, which results from the sum of all requests
for a specific term. Therefore, search engines do not use magic, even if it may
happen to one or the other, but are based on a purely mathematical logic.
However, since the math can be opened up to anyone, it is quite possible to
influence the above rankings in a positive sense by the construction and
manipulation of their own website or the backlink structures.
Our ranking recipe
Content
The main ingredient for a successful ranking is
rich content and helpful content. "Content is King" is the name of
the jargon. Who does not have much to say in terms of content, but enriches the
website only with filler words and buzzwords, ultimately can not achieve good
ranking results. The added value for its site visitors is significantly lower
compared to a short but more meaningful content on another site.
The more specific the content offered for sale on
a page, the higher the relevance with regard to a particular search term, which
will be discussed in this context. Conversely, it is also possible to address a
broader audience by integrating as many aspects of a topic as possible. The
combination of the two is the ideal case to achieve in order to rank generic
search queries among the search results.
It is important to mention in this context that
there are different characteristics of the respective vocabulary in the daily
usage of different target groups. In addition to a number of other factors
especially the regional origin play a comparatively large role. Also very
personal qualities that result from belonging to a group from the so-called
sinus milieuhave a strong influence on the word choice used. When optimizing
the content, it is therefore quite important how the audience addressed is
composed. Subsequently, the website can be made accessible to the masses with
the help of easy language or, depending on the topic, with a pronounced content
depth and a raised language level, the content can be made available to an
individually focused audience.
With the help of wording studies, it is possible
to find out the most important keywords before the actual creation of the
content , which are likely to be the most frequently used keywords later on.
The surrounding
While the contents should be optimized as such,
it is also important that the context of the content is in a thematic context
with the content. So should - from the page title on page descriptions ( both
meta-statements ) to the headings of the document - but also by the other page
elements, the overall theme should be recognizable, of course, the
corresponding, special page content must be reflected superficially.
A pure formality, but equally important for both
human visitors and search engines: strict adherence to headline levels must be
observed. This makes the content structuring much easier and the content easier
to access.
Summaries in list form increase the memory of
your site visitors to the addressed content. If infographics are used, they are
- if adequately provided with alternative texts - additionally available as a
helpful tool when it comes to collecting meaning contexts. Never forget the
group of people with physical disabilities, for whom alternative content is
often the only way to capture image content. As a rule, the same principle
applies to search engines since they too can not perceive image information.
The address
Ideally, while the most important keywords can
already be found in the domain name, the general use of speaking domain names
is a great advantage. A human visitor finds hereby a further orientation aid,
but also the search engines are given a tool in this way to grasp the contents
of the page in a more structured way.
Also related to the address is the trust ( Trust
), which experiences a web address through its visitors. While in Germany by
far the largest trust is set in .de domains, top-level domains ( TLDs ) such as
.cc, .to or .ru are currently not easy to leave a completely reputable
impression. Other aspects that may increase the trust of a website include, for
example, well-known, reputable business partners and references that may be
mentioned in a specific area of the site, as well as the participation of
well-known authors in discussions in the blogging area of the Internet
presence.
Different platforms
There is a special feature for any device that is
capable of displaying your webpage that differentiates it from other devices,
be it the display size, the system fonts used, or the ability to display
multimedia content. With the approach of the " Responsive Webdesign "
the aim is to supply as many of the devices as possible without errors with the
content offered in order to reach the majority of the visitors.
One way to get a bit closer to this goal is to
use the popular bootstrap front-end framework .
Break down barriers
The special consideration for visitors with
technical and physical impairments is now mandatory for all authorities and is
by no means a restriction, if an appealing presentation on the Web is planned.
Rather, the criteria of the BITV represent an opportunity to structure its
content throughout and to always keep the visitor's benefits in focus. Through
the optimized presentation of content is simultaneously operated Cheap SEO, which is ultimately
beneficial to the ranking.
Conclusion
Search engine optimization starts with the
selection of the domain name and can ultimately be deepened as far as the
optimization of alternative texts for pictures, videos and other media content.
In summary, the following statements on search engine optimization can finally
be made:
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